2024 Wrangler

Jeepin Jason · 10-19-2023, 07:17 AM

I priced out a Rubicon recently, and it was just over $70K. Now, that was basically fully loaded, with the 35" tire pkg, steel bumpers, winch, hard top, color matched flares/top, upgraded stereo, etc. Which I figure was still cheaper overall than starting with a regular Rubicon and then adding a lift, tires, bumpers, winch, etc after market. But still... that's literally Lexus GX460 money. And far more than any 4Runner. But at the same time, the Wrangler has 35" tires, bumpers, winch, etc. so it's basically fully modded up and ready to go wherever you're willing to take it. The base model Rubicon now starts are more than what my well-equipped 2016 HardRock stickered at... And the Rubicon X MSRP is 2x what I paid for my 2009 Rubicon.

Dennis · 10-19-2023, 08:07 AM

Quote:

Originally Posted by Jeepin Jason

I priced out a Rubicon recently, and it was just over $70K. Now, that was basically fully loaded, with the 35" tire pkg, steel bumpers, winch, hard top, color matched flares/top, upgraded stereo, etc. Which I figure was still cheaper overall than starting with a regular Rubicon and then adding a lift, tires, bumpers, winch, etc after market. But still... that's literally Lexus GX460 money. And far more than any 4Runner. But at the same time, the Wrangler has 35" tires, bumpers, winch, etc. so it's basically fully modded up and ready to go wherever you're willing to take it. The base model Rubicon now starts are more than what my well-equipped 2016 HardRock stickered at... And the Rubicon X MSRP is 2x what I paid for my 2009 Rubicon.

$70k is a decently equipped Audi Q7, it is a very well equipped Porsche Macan with the base powertrain.

A Wrangler Rubicon is more fun and can get a bit deeper into the woods during the apocalypse, but not nearly as comfortable for the day to day, and I have to assume far cheaper to build. Bean counters at Stellantis are on the cusp of pushing prices too far and taking the brand over a financial cliff.

Only Wrangler acquisition deal that looks reasonably affordable to most is the 4xe lease that rolls the tax credit in, but you have nothing to show except some memories when the lease is up.

The days of Wranglers being average priced cars for the everyman are over.

10-19-2023, 07:17 AM	#1
Jeepin Jason I run this joint Join Date: Aug 2002 Posts: 136,698	I priced out a Rubicon recently, and it was just over $70K. Now, that was basically fully loaded, with the 35" tire pkg, steel bumpers, winch, hard top, color matched flares/top, upgraded stereo, etc. Which I figure was still cheaper overall than starting with a regular Rubicon and then adding a lift, tires, bumpers, winch, etc after market. But still... that's literally Lexus GX460 money. And far more than any 4Runner. But at the same time, the Wrangler has 35" tires, bumpers, winch, etc. so it's basically fully modded up and ready to go wherever you're willing to take it. The base model Rubicon now starts are more than what my well-equipped 2016 HardRock stickered at... And the Rubicon X MSRP is 2x what I paid for my 2009 Rubicon.