I don't really see how the 392 could be much less than $70K. If you equip a regular Rubicon Unlimited with all the options that the 392 will come standard with, not including the 392 of course, or the bead lock wheels or lift kit, you're already looking at a sticker price of basically $60K. So you're starting with a $60K Wrangler Unlimited Rubicon and THEN adding the 6.4L, upgraded wheels, and upgraded suspension. Even at $65K it'd be a steal compared to comparable V6 Rubicon.
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