It looks like a smaller kit than the FJ, which is at Costco for $160 currently. Usually Lego kit prices come down to around 10 cents per piece. We buy a lot of lego's at our house
665 piece kit, will probably start out $70ish and they'll adjust from there.
It would be cooler if it was remote controlled, we have a few that you use their app on your phone to drive them around the house.